The Story
A World Vision In Fashion
Irie Blues Co.
Irie, derives from the Rasta term meaning nice, good, or pleasing.
Blues, derives from music of soulful pain and past experiences of black american culture.
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Serae Avance founded Irie Blues Co. with the back story filled with experiences throughout her personal journey as a black woman and of others [beautiful inspiring individuals] she met along the way. Life has a cycle of good and bad karma. But it's filled with purpose and enlightenment. As a whole this brand is spiritual and cultural.
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Irie Blues Co. is a mass media production company in the start up stages since 2017. Servicing from digital brand consulting to media production. Main focus is to unite companies with local gems and communities through services provided. Irie Blues Co. vision is to expand nationally to contribute to World Peace & Health.
About Serae Avance AKA Miss Irie Blues
A Leading Creative Director & Fashion Photographer
Growing up in a home full of creativity, Serae Avance aka Miss Irie Blues, naturally gravitated to art, fashion and music. [From the heart of Tulsa, Oklahoma; the North Side] Serae's style of work and fashion is influenced by her parents love for music from the 70s to 90s. Since her early 20s, she has been traveling to art communities collaborating with authentic gems like herself. Serae's natural passion for all that she does leads her to creating soul felt genuine reactions. Planting seeds of legendary action, as she would say.